The ERA® Gold Star Property program is a preferred property program designed to help the average property stand out from the competition. The program provides strategies and techniques along with additional marketing components to maximize the selling price of the property before it goes on the market. Overall, the goal of the program is to help the homeowner sell their home faster and for more money by transforming properties from everyday living spaces into homes that buyers can see as their own.
An ERA sales associate facilitates this through effectively communicating the benefits and requirements of the program up-front and gains the homeowner’s “buy-in” and support before they begin evaluating the property. Each ERA sales associate will walk through the home, room-by-room, and complete a comprehensive evaluation report. The homeowner can decide which improvements or updates they would like to make as well as decide the amount of time and money they would like to invest in readying their home for sale. Each Gold Star Property owner should receive our comprehensive 16 page staging guide, “Lasting First Impressions: an ERA Real Estate Guide to Successful Staging”, that includes home staging tips and techniques along with worksheets to keep track of expenses, shopping list to purchase those necessary items to get started, and much more!
PROGRAM BENEFITS:
* Sell faster and for more money
* Decrease time on the market
* Create a sense of urgency in buyers and other Realtors
* Transform your listing into one buyers can see as their own
PROGRAM COMPONENTS:
* ERA Home Protection Plan®
* Seller’s Disclosure
* Pre-listing home inspection
* Home Staging
PROPERTY REQUIREMENTS:
* ERA Home Protection Plan in place
* Seller’s Disclosure on file
* List price within 5 percent of broker Competetive Market Analysis
* Listing period of at least 180 days
* Open Houses scheduled
* Yard signs, lock-box per community practices
MARKETING COLLATERAL:
* Buyer Flyer/Seller Brochure * My Ad Maker Templates
* Trade and Consumer Advertising * Just Listed/Sold cards
* Sales associate/Consumer resources * Sixteen page staging guide
TRAINING OPPORTUNITIES:
* Broker/Sales Associate Training
* FREE e-Campus training
* Earn the Accredited Staging Professional designation™
